How It Works
Have you ever felt that it’s hard to find just the right typeface for a client? Maybe you had ideas, but assumed that commissioning a custom typeface would be expensive, complicated, or time-consuming. It doesn’t have to be.
I work with designers who need help turning an idea into a professional, usable typeface. I can be involved as much or as little as you like, from early concept and exploration to refining and producing finished fonts.
What is the process like?
We usually start with a single test word, so you can get a feel for the design. Once the direction feels right, I develop the rest of the font. Along the way, you’ll receive test fonts that you can try in the real environment where the typeface will be used. I refine the design based on your feedback.
Is it expensive?
Creating a custom typeface today doesn’t have to be a lengthy process, and it’s often more affordable than expected.
The price depends on the number of styles (weights, widths, italics, etc) and the complexity of each font (how many characters and special features it includes).
Including many weights doesn't increase the cost as much as you might think. By designing two master weights, additional weights can be generated in between, saving a lot of time and ensuring consistency.
If you’re unsure how many weights you need, we can start with a single weight and expand the family later.
How do licenses work?
Compared to licensing retail fonts for multiple users, platforms, or page views, a bespoke typeface can often be the simpler option. Then once the project is done, you don’t need to worry about license management.
Exclusive rights can be arranged, either permanently or for a defined period of time, depending on your project and budget.
What if I just need a wordmark?
Sometimes a project doesn’t require a full typeface. I also collaborate with designers on creating or refining wordmarks, logotypes or lettering.
If you have a project in mind where custom type could make a difference, feel free to get in touch, and we can discuss what would make sense in terms of scope, timing, and budget.
You can reach me at A.P.Wikstrom@gmail.com.