AIK Display

AIK is one of the most reknowned sports clubs in Sweden. The inspiration for their custom typeface AIK Display came from the lettering on the classic badge of the club.

AIK Display was developed in 2021 at the agency Familjen in collaboration with Rickard Frank Studio as part of their work with the visual identity of the club.

In addition, we designed a font with just numbers called AIK Siffror. This design is also based on the beloved badge, which prominently displays the year 1891 when the club was founded.