Råsaft

Råsaft is a brand of freshly pressed juice, and this custom typeface aims to capture some of that freshness. Inspiration came from amateurlike linoleum cuts, and to understand this medium better we cut some letters in linoleum ourselves. That way we got a feel for the kind of irregularities that it can produce.

To reinforce the sense of artisanship, we made different sets of letters and figures that alternate automatically.