WISE

WISE stands for Wallenberg Initiative Materials Science for Sustainability. It’s a research program to enable sustainable technologies.

The custom typeface WISE was designed by Fredrik Andersson and myself as part of the visual identity by the agency Familjen.

A dot matrix was used as a basis for various parts of the identity, including the fonts. The idea was to find expressive lettershapes within the strict constraints of this gridlike construction.

WISE comes in seven weights, ranging from Thin to Black.